Facebook Launches Video Platform, Watch

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Facebook intends for the publishers to make money by splitting revenue from ads slot in the videos, or from branding their content.

We've learned from Facebook Live that people's comments and reactions to a video are often as much a part of the experience as the video itself.

Watch videos will be found in a dedicated tab in the social app where videos you see will be determined based on the kind of videos your friends and everyone else on Facebook are watching. "You'll find sections like 'Most Talked About, ' which highlights shows that spark conversation, 'What's Making People Laugh, ' which includes shows where many people have used the "Haha" reaction, and 'What Friends Are Watching, ' which helps you connect with friends about shows they too are following", according to Facebook's blog post announcing Watch. It's already become a powerhouse in serendipitous video discovery via the News Feed, and Watch will surely provide enough suggestions to get people hooked on shows they weren't expecting.

It seems like Watch shows will blur the line between a live stream and a recorded program, which could make for interesting results. To help you keep up with the shows you follow, Watch has a Watchlist so you never miss out on the latest episodes. To jumpstart the creation process, the company has provided seed funding for several shows which focus on community-oriented themes.

Shows that follow a narrative arc or have a consistent theme.

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Eventually, the company plans to let more people create shows and have a Show Page, which are like Pages for businesses. Unsurprisingly, the food doesn't always turn out as expected. Also, broadcasts of Major League Baseball games which it has already started, will continue on the platform. It can be a chance to share an experience and bring people together who care about the same things.

Facebook's shows will cover the full spectrum, from comedy to reality to sports.

The feature will initially be available to a limited number of users in the USA, with a broader expansion promised "soon". For example, Returning the Favor is a series hosted by Mike Rowe where he finds people doing something extraordinary for their community, tells the world about it, and in turn does something extraordinary for them.

"We're hoping to see thousands of shows created" as the product gets off the ground, Danker said.

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