Amazon looks to challenge Ticketmaster — GeekWire

Amazon Wants to Sell Tickets to Your Next Concert, Sporting Event

The possibilities for Amazon Prime members to get exclusive ticket deals feels like a natural move since everything Amazon does is about getting customers to sign up for a Prime account... Amazon has been in discussions about potentially entering the event ticket sales market, according to Reuters. The commerce giant has eyed the space, which is largely dominated by Live Nation's Ticketmaster in the USA, and found it a space for plenty of potential opportunity, according to the outlet's sources. And Reuters claims there's appetite on the side of sports leagues, venue operators and sports teams, since they hope to grow ticket sales in general with some variety in distribution avenues.

After vaulting as much as 12.5% today to a 52-week high after a robust earnings report, Live Nation Entertainment (NYSE:LYV) has shed the bulk of the gains, now up just 1.3%, after Reuters reports Amazon.com (AMZN -2.6%) is looking to partner with venues on offering its own event ticketing.

Amazon has been aggressive in its negotiations, as Reuters notes that the company has reportedly been willing to provide multi-million dollar sponsorships to venues in order to get its foot in the door.

Amazon has had conversations to partner with Ticketmaster as a potential way to get into ticketing in the United States, but those conversations have stalled over who would control customer data, according to sources with knowledge of the conversations.

Especially within the concert and events market, Amazon could have substantial room to challenge competitors like Ticketmaster, which have generally suffered from a less-than-stellar reputation among buyers who dislike service charges and other common fees.

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Amazon did not return a request for comment.

Ticketing would likely make money for Amazon, which has a patchy record of profitability.

Amazon has offered to write sponsorship checks worth millions of dollars to the venues, one of the sources said.

"It's all about Prime", said Brandon Ross, an analyst at BTIG.

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