Facebook pulls plug on app for under-21s after just one year

Lifestage Facebook

However, Facebook intends to make up for the loss of the Groups app by introducing "additional tools" geared towards making the Groups experience better and more streamlined within the main Facebook app, and Facebook.com, but didn't elaborate on what form those tools might take.

As per the latest media reports, Facebook has shut down its social networking app called Lifestage.

Facebook has pulled the plug on Lifestage, a standalone app which it hoped would go head-to-head with Snapchat, less than a year after it was launched, according to a Business Insider report.

One reason for Facebook giving up on Lifestage is that it no longer needs it to rival Snapchat.

Michael Sayman
Facebook product manager Michael Sayman joined the company when he was just 18. Facebook

Lifestage was meant to help high schoolers keep in contact with their classmates and it presented a Snapchat type of interface wherein users could upload selfies and videos for their classmates to see. The limitations on its membership were meant to increase the privacy of its users, but content was public and there was no way to enforce the age rule.

"We originally launched Lifestage to make it easier for teens in the U.S. to connect with others at their school by creating a video profile with content for all of things that make up their identity", a company spokesperson told Business Insider. But anyone could easily enter their fake age and pretend to be younger, which raised privacy concerns.

The video app was launched in August past year, designed as a dedicated social network for high schoolers. The Snapchat-like app hadn't been updated for months and never managed to crack the App Store's top charts during its short lifespan. The app will cease working on 1 September, although groups created within the app will continue to be available in the main Facebook app.

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