Facebook's new video service is called 'Watch.' But will you?

BI Intelligence

The new tab will be called Watch and will initially showcase videos created by the Facebok creators and also sponsored by the Facebook itself.

Most of Facebook's ads were directed at users with some particular interests.

"Watch" will be available on mobile, on desktop and laptop and in our TV apps", Daniel Danker, Director of Product at Facebook wrote in a blog post on Wednesday.

Facebook will be introducing Watch to a limited group of people in the U.S., with plans to expand from there.

Watch, which bears a slight resemblance to YouTube, has been designed to make it easier for Facebook users to discover videos from outside of their feed, create watchlists and follow shows created by artists, brands and publishers.

Watch is a great platform to increase theinterest of all users and creators to find an audience, build communication, and earn money for their business.

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Longer video content also gives companies "more of a runway for more advertising", he said. Per reports, some of the shows that will be available on Watch include Tastemade's Kitchen Little (cooking show for kids), National Geographic's "Safari Live", NASA's "Science @ NASA", Gabby Bernstein (motivational series), A&E's "Bae or Bail" (reality show).

If Facebook succeeds in getting more people to watch its original series on its platform, it could help the company solve a major issue they are facing: Having too many ads. And it is taking the risk out of the content-creation endeavor for many publishers, either by paying to offset their production costs or offering to license or buy their content outright, people familiar with the arrangements say.

"So when you watch a show, you can see comments and connect with friends and other viewers while watching, or participate in a dedicated Facebook Group for the show", he said.

Facebook has funded some of the creators to get the service going. Some of the shows are pre-recorded, whereas others are streamed live.

Live events that bring communities together. The page will also inform the users about the show and what is it all about. It will also have a Watchlist so people would never miss out on the latest episodes.

Facebook's benefit is that Watch is cross-platform, allowing people to view videos from all their devices, while also being a daily destination for 1.32 billion users. Similarly, it's opening up Shows to a limited group of creators at first. Labels and publishers insist that they only ever agree to the terms enjoyed by the Google company because the aforementioned safe harbour results in rights owners having a greatly weakened negotiating hand when deal making with YouTube.

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