Photo of purported Walmart gun display roils social media

Walmart Mischief was behind eyebrow-raising store display

The photograph on social media included Walmart's superhero-themed, back-to-school promotion with a gun rack in a sporting goods section.

Charles Crowson, Senior Manager of Corporate Communications told us at 8 p.m. Wednesday night that the company has confirmed the store was not in Evansville, Indiana.

The retail giant immediately launched an investigation into the image, believed to have been taken at a branch in IN, and apologised to hundreds of angry customers via their official twitter account.

Crowson says Walmart is "exploring all possibilities", including whether an employee unintentionally erected the sign, if it's a prank, or if the image was edited to show something that doesn't exist.

'We have already lost so many innocent lives to guns, ' she told the Post, adding that she drew an immediate connection between firearms and school shootings.

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'People don't seem to honestly care, ' May noted. One person asked: "What are you suggesting?"

'Seriously? I have no words...' read another.

That tweet, though, wasn't the first time Walmart heard about the signage situation. The company's social media has since been corrected.

The retailer also drew fire previous year before September 11 when a store in Panama City Beach, Florida used Coca-Cola products to build two towers signifying the World Trade Center.

Though Walmart officials scratched the IN store off its list, Leeanna May, who told The Washington Post she snapped the now-viral photo, maintained that the "disgusting" display was at a location IN Evansville. A banner reading "WE WILL NEVER FORGET" topped over the display.

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