Facebook to show more content from friends, less from publishers and brands

by Dominic Parks January 16, 2018, 0:58
Facebook to show more content from friends, less from publishers and brands

So, in essence, the change in the social media's algorithm for how individuals view content on their "feed", will no rank personal posts over those of businesses and media organizations.

"As we roll this out, you will see less public content like posts from businesses, brands, and media".

While the changes could hurt Facebook's business in the short term, happier users could make for better profits over the long term.

The announcement itself is rather vague in what consumers can expect - will they see all posts from friends/family members? will they see some ad posts, from brands they regularly interact with? what happens to sponsored and other advertisement type posts? what might this move mean for publishers, who are increasingly using Facebook to drive traffic to their sites?

According to PR and social media expert Catriona Pollard, the changes to Facebook's news feed are part of a wider trend sweeping the industry. "But I also expect the time you do spend on Facebook will be more valuable", he said. Branded content made people reticent to post their dirty-mirror bathroom selfie when for fear it would end up adjacent to a professionally shot video with a $3 million budget. Zuckerberg is basically saying that Facebook will shrink and will make less money off of its users, which is against the kind of reputation it has earned over the years.

Fionnuala Lawes expressed concerns over the latest news and how it will affect people like her who run pages, and questioned how charities specifically will be affected.

Facebook's changing algorithms will force publishers to adjust how they manage their online spaces. "And that's clearly not a world Zuckerberg wants to live in".

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At Bay Area News Group, we believe in serving our Facebook audience with quality news and coverage that shapes and impacts their own lives - most of which already generates comments and reactions from our readers.

"Facebook will continue to grow its massive global installed base in our opinion while importantly monetizing users especially on the Instagram side of the house, which remains the "core 1-2 punch" that underlies our bullish thesis on the name", said Daniel Ives, head of technology research at GBH Insights, as quoted by CNBC.

A few weeks ago, I wrote in this column that two researchers from Facebook Inc. had published a startling research note on the company's corporate blog in mid-December. These are posts that inspire back-and-forth discussion in the comments and posts that you might want to share and react to - whether that's a post from a friend seeking advice, a friend asking for recommendations for a trip, or a news article or video prompting lots of discussion. "Start making a list of what are the most salacious, engaging conversations you have with people in your community", Di-Masi says.

Facebook's move to highlight posts from friends and family over those from brands and publications follows months of turmoil for the social network and will result in lower advertising revenue - at least in the short-term, analysts said.

"Like all mediums, Facebook is subject to market conditions and this will find its own "water level" overt time". "I am personally quite unhappy with the fact that Facebook decides for its users what is relevant to them and what not", Hoffman said.

"In order to maximize its share of human attention, Facebook employed techniques designed to create an addiction to its platform", he wrote.

More worryingly, Facebook is the go-to source for ad distribution for a number of media outlets.


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