Chris Hemsworth isn't tempted to revive Crocodile Dundee

by Sophie Craig February 7, 2018, 1:37
Chris Hemsworth isn't tempted to revive Crocodile Dundee

The campaign started with actor Ike Barinholtz tweeting about the ad, which stars his Eastbound & Down co-star McBride: "I am legitimately bummed there is not a new Crocodile Dundee movie". "What we found with this project was just how proud Australian talent are of their origins and country, [and] having them involved just gives us that talkability", O'Sullivan said.

"Trailers" for the film, which led with the tagline 'The son of a legend returns home, ' saw U.S. comedian Danny McBride star as Brian Dundee, the long lost son of Mick Dundee, and Avengers superstar Chris Hemsworth play his sidekick, Wally Jr.

The star-studded advertisement, appearing to be a trailer for a sequel to the iconic "Crocodile Dundee" film series, was revealed to be an elaborate Tourism Australia campaign during the championship game of the National Football League on Monday Australian time.

After the success of Tourism Australia's faux "Dundee" movie campaign, filmmakers and tourism operators are rallying to get a real "Crocodile Dundee" sequel off the ground.

"This Tourism Australia campaign in the United States of America places a focus on the outback which is what we are known for", Moss said.

"When you've got to captures people's attention for a short number of seconds, like the Super Bowl ads, it's good to go down the humour path. Australia's got our own unique style and that's why I think those big names wouldn't hesitate to be a part of it", she says. "Crocodile Dundee put Australia on the map for Americans in the "80s". But Tourism Australia believes the numbers could be increased.

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"Despite rating highly in terms of aspiration and intention, we still have more work to do when it comes to converting American interest in Australia into actual visits. This new campaign will address this conversion challenge", said Minister for Trade, Tourism and Investment Steve Ciobo in the statement.

Tourism Australia Chief Marketing Officer Lisa Ronson said the big game provided the flawless platform to grab attention in the US before rolling out the new campaign's commercial elements in order to convert interest into bookings.

That means we're about to see a lot more of McBride and Hemsworth in further Dundee commercials.

Tourism Australia tells SmartCompany, "there's already been close to 4,000 pieces of media coverage in Australia, the United States and further afield, conservatively worth about $30m in advertising value to us".

A key focus of the $50m package is to leverage and grow worldwide tourism to create demand and build awareness for premium Australian wine, which assistant minister for agriculture and water resources Anne Ruston said is one of Australia's most important industries.


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