Amazon uses cash back benefits to entice Prime members to Whole Foods

by Susie Olson February 21, 2018, 6:30
Amazon uses cash back benefits to entice Prime members to Whole Foods

"We are excited to launch the Amazon Rewards Visa Card in our stores, offering benefits to our customers on all of their purchases at Whole Foods Market", said Whole Foods CEO John Mackey in a release. Inc on Tuesday extended its 5 percent cash back benefit for Prime service subscribers to shoppers at its newly acquired Whole Foods Market grocery chain. Everywhere else you will get one percent back.

Amazon is offering Prime members with a Rewards Visa Card five per cent cashback on Whole Foods Market purchases on they use their card.

Also published on Medium.

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Amazon is making it even easier to save big on groceries. Amazon bought Whole Foods past year for $13.7 billion. Amazon opened pop-up stores this past holiday season at Whole Foods locations with opportunities for customers to try out devices and learn more about Prime.

Expect to see more integration between Amazon's technology and Whole Foods. There is also now a Whole Foods online storefront on Amazon's website. Amazon Prime members can take advantage of the free shipping, streaming music, video and photo storage for the $99 annual membership.

However, all has not gone well between the two companies. Workers say a new inventory management system called order-to-shelf, or OTS, has led to food shortages within the outlets. Further, several employees at Whole Foods complained about the retailer crushing their morale with new procedures, according to Business Insider.

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