Fitbit Launches More Affordable Smart Watch and Tracker

by Leslie Wood March 14, 2018, 0:28
Fitbit Launches More Affordable Smart Watch and Tracker

Lack of Global Positioning System differentiates the Versa from the Ionic, as the new device has an optical heart-rate monitor, onboard storage for music, up to 50 meters of water resistance, and on-device coaching with Fitbit Coach like the company's first smartwatch had. But Fitbit hopes its focus on health and fitness - and its lower price point - will be key differentiators.

For those worrying about security, Fitbit has stated that the Ace accounts will not join the social component of their Fitbit app, which allows users to share pictures and workout summaries publicly.

Fitbit's Versa feels much more comfortable on my wrist than the Ionic did.

Swimproof design that lets you take your Fitbit in the pool or shower. The standard silicone bands will retail for $29.95, Horween leather bands will go for $49.95, and metal and mesh bands will be available for $79.95.

The Versa is available to preorder now and will ship in April.

The firm explained the thinking behind the Fitbit Ace, designed for children, by citing World Health Organization data pointing to America's childhood obesity epidemic.

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"If you look at the data, over the age of 9 is where we start to see trends in activity start to go down for kids". When you're late, there's fear of pregnancy, and when you're trying to get pregnant, it can be hard to figure out when you're ovulating. You'll be able to choose from a selection of colors and watchbands as well. Like the Ionic, it has a pretty thick bezel, but it's bright and clear, and the company seems to have smoothed out Fitbit OS since we last tested it. Below the screen there's the Fitbit logo, but we don't now have any information on the screen technology or resolution. It is water resistant to 50 meters. The company is debuting female health tracking on the Versa, which is a way for women to track and understand their menstrual cycle and how it connects to their health. Once it has enough data, it'll also make cycle predictions. The waterproof device offers heart-rate and sleep-tracking abilities, offline music streaming and payment capabilities (in some models).

Additionally, while the company has sold some 76 million trackers to date, it's been losing momentum in recent quarters.

That will tell you how much time you spend in REM and other stats about your sleep as well as providing feedback to help you improve upon your night's sleep.

The Fitbit Versa also has the technical chops to back up their handsome aesthetic, with a solid list of features that includes heart rate monitoring, 50 meter water resistance, on-board music storage, and compatibility with a huge number of watchfaces and apps - making it one of the most impressive Fitbits to date, and even one of the most fully-featured smartwatches in general. Specifically you'll be able to enter details about your menstrual cycle so you can keep an eye on how it impacts your health and wellness directly in the Fitbit app.

Fitbit isn't the first to create kid-friendly options for tracking fitness. This is a smartwatch too, so it comes with a variety of other smartwatch features including notifications from a variety of apps. That means there's a variety of Fitbit-made apps to download for your watch and there are even some third-party options such as Strava and Starbucks.

As mentioned, Fitbit wants the Versa to appeal to a wider audience, and part of that audience is female. This is double what you'll see from an Apple Watch and most Android Wear wearables. Maybe its best feature is its four-day battery life, which is huge.


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